Qitera founder Carlo Velten to speak about the future of Market Research

Qitera founder Carlo Velten will give a lecture about new directions and instruments in market research for high-tech start-ups. The lecture is part of a series of academic and hands-on presentations at the Entrepreneurship Summer School organized by CENSET (Center for Scientific Entrepreneurship and Transfer) at University of Cologne and the Center for Entrepreneurship and Entrepreneurial Finance at Georg-Augusta-University of Göttingen. The venue for this event will be Schloss Wahn nearby Cologne.

For further information or the presentation slides please do contact Carlo Velten.

Summer School

Qitera sponsors Executive Seminar on „Competitive Intelligence“

Keeping track with competitors has become a real challenge in a world with exploding information. The web has reshaped the way companies track and evaluate their competitor's initiatives and actions. Thousands of new information sources have to be monitored. Web sites, blogs, social networks, market places and new communication tools.

Euroforum has launched a new executive seminar that empowers decision makers to professionalize their activities in the field of competitive and market intelligence. The seminar offers insights from Europe’s leading CI-practioners and outline strategies to build up successful CI-organizations and processes. Additionally, the seminar is focused on research tactics in the upcoming social web and will showcase interesting tools and services that enable collective intelligence to be used in CI.

Qitera is pleased to sponsor the seminar starting in October 2009. Each participant will be equipped with Qitera’s leading enterprise search – and collaboration service. With Qitera companies are enabled to boost market awareness in the entire organization and to automate competitive monitoring.

Please do find further information about the agenda and the experts below (in German) or do contact Carlo Velten here.

Lehrgang Competitive Intelligence

Qitera Alerts™ scans market and competitive environment automatically and in real-time

Qitera Alerts™ is a brand new market and customer intelligence application on our platform that automatically tracks relevant news and developments within your company's market environment. Qitera Alerts™ provides your marketing and sales teams with accurate and current insights regarding your most important clients, projects, market segments and competitors.

Qitera Alerts™ tracks and analyzes thousands of information sources on a global scale, automatically and in real-time including websites, news and social media. Relevant results are directly delivered to your news feed and captured contextually (saved into your topic activity streams). That way important news on customers will never get lost. You and your team are empowered to collaborate around the fresh insights and make better decisions.

With Qitera Alerts™ we enable decision makers in the following domains to focus on their core business:
* Sales Enablement / Customer Intelligence
* Market Intelligence
* Competitive Intelligence
* Innovation Management / Trend Scouting
* Communications
* Investor Relations
* Risk Management
* Brand Monitoring

Benefits:
* Reduced time for monitoring and search activities
* Broader scope of information (global view)
* More revenues through well-informed sales people
* Innovative products through better customer understanding
* Agile team work and collaboration around customer updates
* More market awareness by real-time monitoring and global tracking

Please find more information here or contact Carlo Velten via sales@qitera.com.

Qitera launches new applications for automated market and competitive intelligence

Today Qitera released two valuable market intelligence applications helping marketing professionals to automate their daily research and monitoring tasks.
With Qitera Alerts™ und Qitera Follow™ users can automatically track market segments, customer activities and competitors in real-time over thousands of information sources. Thereby Qitera helps executives in the field of market and competitive intelligence to keep track with the speed of the internet. Our new applications will help marketing executives to stay ahead without getting overloaded with information noise.

Please read the full press release (in German) here.

Please check out our website for more information or contact Carlo Velten.

Accelerate your Competitive Intelligence

Keeping track with your competitors has become a real challenge in a world with exploding information. The web has reshaped the way we track, evaluate and correspond to our competitor's initiatives and actions. Thousands of new information sources have to be monitored. Web sites, blogs, social networks, market places and new communication tools such as Twitter. Thanks much to Andreas Romppel (author of Competitive Intelligence and head of DCIF) for inviting us to speak at one of his exclusive seminars for CI-executives. We were exited to hear about the latest trends in competitive intelligence and glad to present our search and collaboration platform to a number of experienced CI-professionals. The message from the latest SCIP-conference in Chicago was quite clear - the web has become the main information source for competitive and market intelligence. CI-professionals have deal with a new set of web 2.0 tools and new strategies and cultures when it comes to accelerate CI-activities within the organisation. At Qitera we recently have developed a set of competitive and market intelligence applications that monitor and track the web automatically for relevant updates. We hope that our solution will support the CI-community to keep up with the current information overload and speed of the internet. We are looking forward to a number of great CI-events and are planning a dedicated initiative for CI-professionals within the next weeks. So stay tuned. If you are interested to check out our new web monitoring applications to observe your competition in real-time please do request a free trial here or contact Carlo Velten for additional information.